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What is a logo?
A logo is a symbol made up of text and images that identifies a business. Trust me. A good logo shows what a company does and what the brand values.
Think about brands like Puma or Pepsi, whose logos are so ubiquitous that they can be instantly recognized with or without the name attached. It’s no surprise that logos are such a central part of brand identity.
Logo design by Păun
The KALAPOD logo is composed of simple typography and an illustrated two shoes in a box. It uses a simple contrast palette: black and white. While the overall design is strong, this logo is largely successful in its unforgettable symbol!
Some businesses have a name that plays a part in explaining the business and doesn’t need a logo that is overly designed. In the example above, the name “KALAPOD” and the shoe box helps let the user know that this is a shoes an online store. In this case the designer has filled in the blanks with an border. These elements help to communicate the idea that there are tracks and rhythm involved. Ultimately the design does a pretty good job of clueing in the user to what they are downloading.
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